Catalyst Communications

Media Relations

Success with Media is Knowing the Right Venue

Media relations is a continually evolving discipline when considering the appropriate venues for editorial content and breaking news be traditional or social media venues. Separating traditional and social media strategies does not give you a balanced approach.

It requires knowing how to reach specific groups of people by understanding how they prefer to receive information from businesses and organizations. You need someone dedicated to identifying the most appropriate venues, developing rapports with the writers and editors who control access to those venues and then pursuing coverage on a consistent and credible basis.

The key to success lies in being committed to providing editors and writers with timely information that has value to their readers – regardless of the format. This means straight answers and no gimmicks to gain attention. Information has to be well researched, well written and delivered on time. As a result, editors and writers reach out more often to your expert resources. Contact Mary Ann to get your media relations plan up and running.

Catalyst Communications