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Tips from the PR News Crisis Management Guidebook

I am pleased to be among the professionals selected to contribute to this collection of best practices in crisis management. Here’s such a sampling of the crisis preparation process I use. Crisis Management Guidebook_Page_001

Most important to healthy communication–crisis or routine is to make certain that your communication professionals are engaged at all times at all levels of your organization. If you are that professional, don’t wait to be invited. Step up and demonstrate your value by taking the lead in making certain the communication process your organization needs is in place. Before trouble strikes be prepared by:

1. Assessing the possibilities through straight talk and in depth discussion.
2. Creating a process with easy tools to assist triaging any situation.
3. Gaining consensus among senior staff and leadership teams about the process.
4. Identifying potential spokespersons.
5. Conducting spokesperson training for all potential spokespersons.
6. Identifying and have agreements in place for outside PR and legal counsel.
7. Reviewing the process at least annually but ideally semi-annually.

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