Catalyst Communications


“Communication is the guardrail along the highway, not the ambulance at the bottom of the cliff.” A communicator’s fortune told by a wise practitioner

As you begin your ISO journey, do you have your guardrail in place? According to the Towers Watson 2009-2010 Global Workforce Study, companies that are effectively engaging their employees during change are three times more likely to be helping their managers handle resistance to change than companies that are not effectively communicating.

Towers Watson also reported employees’ perspectives on five key drivers of employee engagement that can serve as benchmarks for your company. They learned that:

Engagement Drivers  Employees’ Perspectives
 1. Leadership  50% of employees feel senior leaders are effective
 2. Image  60% of employees say they would recommend their company as a good place
to work
 3. Career Development  52% feel managers provide opportunities to develop; 43% feel they need to
leave to advance
 4. Empowerment  62% say managers empower them to take responsibility
 5. Customer Focus  47% agree that there are non substantial obstacles to doing their jobs well

ISO strategies for growth need a strong supporting communication component to ensure that all employees and business units are informed, understand their respective roles and can make informed contributions that lead to successful attainment of the business goals. The road map for effective communication is marked by transparency and truth in all directions – vertically and horizontally. With these guideposts in place, trust and respect results.

The study further found that highly effective companies are changing they ways they communicate change. Towers Watson learned that 80% are increasing their electronic communication and 65% are increasing face-to-face communication. This compares to increases by companies with low communication effectiveness of only 67% for electronic and 45% for face-to-face.

What does this mean?

  1. To gain the best from employees, companies must communicate more often and through channels that are trusted and respected by employees.
  2. To communicate effectively communication programs must embrace courage, innovation and discipline.
  3. To communicate well results in building bridges to employees that span the engagement gap.

Is your guardrail in place and are you ready to build bridges?

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Catalyst Communications