Case Studies

Catalyst Communications provides communication strategies to a broad sprectrum of business needs and issues. Through careful planning, we tailor our recommendations to achieve optimum results for our clients. Because we respect our clients’ privacy, we do not identify our clients when summarizing our work on their behalf through the case studies you find here. We will be happy to provide you with specific references when you are considering entering into a relationship with us. Here are a sampling of our capabilities.

Best Practices Approach Strategic Planning
A software company based in Toronto was in a rapid growth mode and needed assistance in aligning its internal marketing resources with plans for continued expansion through acquisitions and an eventual public offering. The strategic planning approach was based on a best practices model that focuses on what works well both inside and outside an organization. More

Media Relations: Blending Traditional with New Media
Media relations is a continually evolving discipline when considering the appropriate venues for editorial content and breaking news. However, the process of effective media relations remains the same. It requires knowing how to reach specific groups of people by understanding how they prefer to receive information from businesses and organizations. More

Regaining Control of a Mismanaged Media Interview
Unfavorable media coverage of malpractice suit – This situation was one in which the wheels were in motion before either legal or communication counsel was called in to help.  A major, prime time news magazine program had begun interviews and work on a story involving a man who was permanently disabled as a result of an error in the operating room. More

Community Leadership: Doing the Right Things for the Right Reasons
When a business aligns is values with a community’s needs, everyone benefits. This involves giving time, money, materials and people in the right places at the right times. Mary Ann has worked with companies to help them evaluate and create community relations programs that are aligned with their values and core competencies. More

Smooth Acquisition Transitions with Early Communication
Acquisitions in any community require well-planned and executed communication strategies.  In communities where these businesses are major employers, the need for timely, clear communication is even more critical. More